Get this from a library production of culture cultures of production paul du gay open university the book shows how cultural products are produced marketed and sold in an increasingly global economy individual chapters examine the emergence of truly global cultural products and the strategies . They analyze how culture is circulated through the activities of the cultural intermediaries of design marketing and advertising and explore cultural production in practice through an examination of the contemporary fashion industry. Production of culture cultures of production gay paul du open university the contributors examine the emergence of truly global cultural products and the strategies of global cultural players analyse how culture is circulated and consider why culture has become a crucial concern to business and organisations. Bookmarks production of culture cultures of production culture media and identities series paul du gay this innovative text offers a novel understanding of relations between the economic and the cultural the book shows how cultural products are produced marketed and sold in an increasingly . Production of culture cultures of production is one of a series of books developed by the open university which aims to offer a comprehensive and innovative introduction to contemporary cultural studies
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