The paperback of the fashion ology an introduction to fashion studies by yuniya kawamura at barnes noble free shipping on 250 or more by yuniya kawamura joanne b eicher editor usd 2695 2695 and the impact of the digital age on designers fashion ology explores fashion as a global social construct with accessible . fashion ology an introduction to fashion studies kawamura yuniya author paperback 2005 yuniya kawamura on amazoncom free shipping on qualifying offers fashion ology an introduction to fashion studies kawamura yuniya author paperback 2005. Fashion ology an introduction to fashion studies by yuniya kawamura see larger image yuniya kawamuras fashion ology provides an exhaustive and enlightening survey of the literature on fashion in the social sciences from the nineteenth century to the present usa she is the author of doing research in fashion and dress 2011 . This book provides a concise and much needed introduction to the sociology of fashion most studies of fashion do not make a clear distinction between clothing and fashion kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product she debunks the myth of the genius designer and explains provocatively that fashion is not about clothes but is . P1 fashion ology debunks the myth that the creative designer is a genius fashion is not created by a single individual but by everyone involved in the production of fashion and thus fashion is a collective activity
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