Fashion ology an introduction to fashion studies dress body culture yuniya kawamura joanne b eicher on amazoncom free shipping on qualifying offers this new edition of a classic work offers a concise introduction to the sociology of fashion and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion through to an examination of 21st century subcultures and the impact of the digital age on designers fashion ology explores fashion as a global social construct. Contemporary sociological studies of fashion fashion and sociology of culture fashion as a manufactured cultural symbol conclusion guide to further reading 3 fashion as an institutionalized system theoretical framework of fashion ology fashion as a myth supported by the system different approaches to fashion systems the beginning of the . This book provides a concise and much needed introduction to the sociology of fashion most studies of fashion do not make a clear distinction between clothing and fashion kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product
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