This item designing for behavior change applying psychology and behavioral economics by stephen wendel paperback 3155 only 9 left in stock more on the way ships from and sold by amazoncom. Dear members finally we decided to refresh our theme decision was brought based on multiple factors primarily because of technical needs as old one is not compatible with a new platform version but also because you all asked for a darker theme. Stephen wendel hellowallets head researcher takes you step by step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Designing for behavior change by stephen wendel stephen wendel has developed an excellent and specific detailed plan for designing products that will help people change their lives for the better he identifies the target behavior the new behavior and what is needed to make that happen. A new wave of products is helping people change their behavior and daily routines whether its exercising more jawbone up taking control of their finances hellowallet or organizing their email mailbox
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