In the winner effect ian robertson one of the worlds most respected neuroscientists shows how success affects the inner workings of the brain and explores the implications for all of us in business on the public stage and in our emotional lives . Dear professor i am currently reading your book the winner effect i just finished chapter 4 of the book i wanted to know if it possible to control the feeling of shame sense of inferiority and rejection. The winner effect the science of success and how to use it i was lucky enough to attend a breakfast seminar with prof ian robertson about his new book the winner effect ian is a clinical psychologist and neuroscientist and professor of the psychology dept in tcd as well as having numerous visiting professor positions. About the winner effect what makes a winner why do some succeed both in life and in business and others fail the winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. In his book the winner effect the neuroscientist ian robertson reveals how coming first actually alters brain chemistry making people who have won in the past more focused confident and aggressive
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